Diamond Engagement Rings

Diamond engagement rings are different from most things we buy in our lifetime. Not only do they represent so much more than what they are but most of us never think about the actual process of buying one.

Rings courtesy of JamesAllen

We don't realize that we're actually buying two things that are packaged together: the diamond AND the ring setting.

So if you're in the market for a diamond ring then you really need to learn about diamonds, because the cost and value of the entire ring is mostly in the diamond. One of the most important things we've outlined for any diamond purchase is that it has to come with certification from an independent gemological institute such as the GIA.

The other thing we've stressed is that no two diamonds are alike even if they have identical grading. The point is, that like people each diamond has its own personality so you really need to see the actual stone to know whether it's the right one for you, this is especially true for solitaire diamond rings.

And, seeing the actual stone has always been the problem with buying engagement rings online. People couldn't see the actual diamond they were buying so they opted to go to their local jewelry store instead and ended up paying more.

The issue with local jewelry stores is that they carry very little inventory as opposed to online stores that sell to the entire world. So not only do you get way less choice at your local jeweler but the same quality diamond will cost much more because they don't get the same volume discounts that the major online retailers do and the cost of running the stores (rent, staff, cleaning crews, taxes, etc) are all factored into the price of the diamond.

If you've looked around our site, you'll notice that most of our diamond rings and pictures come from JamesAllen. We use their designs a lot because they exemplify everything that we talk about throughout this site and have solved the problem of not being able to see the actual stone online. Here's what we like about them...

As an online store their diamonds are significantly cheaper than your local jeweler.

They only sell conflict-free diamonds that all come with GIA Certification.

They have real pictures of the actual diamond and a virtual loupe technology that lets you see all the inclusions and details within the stone. (They are the only retailer that we know of that has this.)

They have an extensive collection of beautiful settings that come in gold or platinum and you choose the exact diamond that fits your needs--which is the way diamond engagement rings should be bought.

They have amazing HD imaging that gives you a 360 degree view of the ring in High Definition both on a finger and alone. It's as close to buying a ring in person as possible with the convenience and cost savings of shopping online.

They have an A+ BBB rating, great customer service, return policy etc.

They managed to remove the normal barriers of buying such a precious and costly item from the comfort of your own home, and did a really good job of it!

As a part of the industry we come across all sorts of amazing designs that you might not see otherwise, so this is the place where we're going to share some of our special finds with you as we come across them in our day to day work.
** So come back often and bookmark this site.**

Now check out our top picks for diamond engagement rings... Let's all get inspired and bring on the bling!
 

	Our Favorite Platinum Diamond Engagement Rings These are our favorite platinum and diamond rings. They all have something special about them that we love! → Diamond Engagement Ring: Platinum
	More Diamond and Platinum Engagement Rings More of our top picks for that classic combo of diamonds and platinum. These rings are particularly unique and stylish.  → Diamond & Platinum Engagement Rings
	Our Picks for Unique Engagement Rings Unique diamond rings & settings still need classic style 'cause an engagement ring needs to work today & 50 yrs from now.  → Unique Engagement Rings
	Our Favorite Princess Cut Diamond Rings Princess cut engagement rings are perfect for the modern bride who loves clean lines and has a real sense of personal style. → Princess Cut Diamond Engagement Rings

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