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| 1 | Make sure the retailer is a
legitimate jeweler and business and that they have
all the proper credentials. BBB
ratings are a great indicator for this and so is
longevity—so make sure they've been in business at
least 10 years otherwise... move on.
It's also very
important that they offer a money back
guarantee and solid upgrade and exchange policies. Any
legitimate diamond dealer would do so. |
| 2 | Learn the basics behind the 4Cs
so you can compare apples with apples. The 4 Cs of
diamonds are
Diamond Cut,
Diamond Clarity,
Diamond Color and
Diamond Carat. Each of the
"Cs" plays an important role in determining the value and
cost of a loose diamond. Most of the subtle differences
within the 4cs aren't visible to the naked eye so you
need to understand what each really means if you're
going to buy loose diamonds and not
looking through a jeweler's magnification loupe. |
| 3 | Make sure you look at or buy loose
diamonds that are conflict free and come with
independent certification from the GIA, AGS, HRD, or
EGL. Without proper certification buying a loose diamond
is a fool's game and a poor investment.
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| 4 | Set yourself a budget and stick to it.
Compare one diamond with the next and look at what
you can get in terms of quality depending on the
different diamond shapes you choose.
Some shapes, for example, the princess cut (which is square) doesn't require the removal of its corners to create the shape which means you can get more carats for the same price as a round diamond whose corners need to be shaved off in order to create the shape. |
If you stick to these 4 basic guidelines when looking to buy loose diamonds, you should do fine. And as we said before, even if you don't buy from an online retailer, why not take advantage and learn about loose diamonds from the comfort of your laptop?
We particularly like JamesAllen for this because of their virtual loupe and pictures of the actual diamonds they have in their inventory. You search for loose diamonds pretty much the same way as you shop for an airline ticket online then you can select however many loose diamonds you want from a list and compare them in a chart.
Below is the type of chart you'll see once you select which loose diamonds you want to compare. Look at the difference in price between two diamonds that have the same carat weight and are of the same color and depth.

The chart breaks down the diamond ratings and specs and you can click on "photo" to see an actual picture of each loose diamond. You can view its GIA certification and see how that translates into the actual stone in the picture.
Check out the pictures below of the two diamonds we picked. Guess which one costs $8770? The diamond on the right has perfect clarity while the one on the left has visible inclusions. It also has a better cut which means that light will reflect through it better which you can see in the brightness.

It's easy to see the all differences and you can drag the virtual
loupe and inspect every inclusion. See the inclusion below, when we
dragged the loupe over the loose diamond on the left?
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It's the same diamond but now with the magnification we can see that the inclusion is quite large and may be visible to the naked eye. You get the point... You can go on and on with this tool and learn so much. |
Even if you don't buy loose diamonds from them (and we think you should seriously consider it) ... you should visit their site anyway, see for yourself what the differences are between diamonds, and learn how the 4Cs affects a diamond's value.
Unless you have an inside contact in the jewelry business or diamond-trade, the best way to buy loose diamonds is to buy online because you get much more selection and way more bling for your diamond buck!
Return from How to Buy Loose Diamonds to Know Your Diamonds
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